January 1 , 2005

Grand View Media Group Launches Waterfowl & Retriever For Serious Duck And Goose Hunters

On Jan. 12, 2005, EBSCO Industries' Birmingham-based publishing company Grand View Media Group announced the launch of Waterfowl & Retriever: Hunting Tactics, Retriever Training, Conservation, a new duck- and goose-hunting consumer magazine that will debut this fall.

Highly acclaimed outdoorsman Bob Robb will edit Waterfowl & Retriever. This new Grand View Media publication will feature the most cutting-edge information for the dedicated waterfowl hunter, including advanced decoying and hunting strategies; reviews of new shotguns and loads; dog training and dog care products; regional hunting reports; outfitter and guide spotlights; boat, blind and game call buyer's guides and much more.

Waterfowl & Retriever will be directly mailed to 50,000 proven waterfowl product buyers. This unique, targeted distribution will guarantee advertisers' marketing messages are getting into the hands, homes and hunting camps of today's most active purchasers of waterfowl hunting products and services. The magazine will prove to be a one-of-a-kind advertising vehicle.

"Our goal with this new publication was to create a direct delivery mechanism for our waterfowl clientele," said Barry Lovette, Grand View Media Group general manager. "We are excited to bring this unique marketing opportunity to our customers. With Bob Robb's editorial vision and the efforts of the best waterfowl writers and photographers in the country, Grand View Media is confident that it will create a special, meaningful publication that outdoor enthusiasts around the country will cherish."

Grand View Media Group specializes in custom publishing for consumer and trade markets. Currently, the company publishes 16 titles, including custom publishing ventures for International Paper; Cabela's: The World's Foremost Outfitter; and the Professional Bullriders Association.