ATA, Black's Directory Team Up To Help Industry Insiders Network Efficiently

ATA and “Black’s Archery & Bowhunting Annual Buyer’s Directory” renew agreement for fourth straight year to provide ATA members exclusive industry contact information, including online directory access from the ATA website.

The Archery Trade Association has once again selected “Black’s Archery & Bowhunting Annual Buyer’s Directory” as its official guide to the archery industry because the 135-page manual is comprehensive and easily navigated, according to Denise Jordan, ATA communications manager.

“We’re pleased to again have Black’s directory as our official guide,” Jordan said. “This directory continues to provide a warehouse of information in a convenient, well-organized package. It’s obvious Grand View Media devotes much attention and hard work into this publication. I know the Black’s directory is a handy desk reference for all ATA staffers, and throughout the industry. We also appreciate that everyone using the Black’s directory can quickly identify their fellow ATA members and recognize their support for growing archery and bowhunting.”

Lee Hetherington -- group publisher of Black’s Sporting Directories, Bowhunting World and Archery Business -- said, “We’re proud to be named the official directory of the industry and do not take the honor lightly. Each year we push the envelope in an effort to improve and enhance the value of our product. Together with the ATA, we’re excited to provide the most comprehensive directory resource available to ATA members. It’s a great partnership that adds value and benefit to everyone in the industry.”

Jordan said Grand View does a thorough, accurate job gathering contact information from the industry’s many companies and extensive product lines, and then assembling it into a user-friendly publication. Information in the Black’s Directory is also available online at the ATA’s website, www.archerytrade.org.

“Grand View makes it possible for the ATA to put the Black’s directory online, knowing it’s accurate and up to date,” Jordan said. “This provides ATA members with a valuable reference tool they can access from anywhere. They don’t need to carry the actual directory with them.”

The directory’s contact and product-line information is categorized and cross-referenced in a thorough index. The 135-page, 8.5x11-inch publication is seven pages larger than in 2006, and includes website listings, a calendar of events, a list of current ATA retailers, and other helpful resources for industry members.

To receive your Black’s Sporting Directory contact: Melinda Beckers (763) 473-5800, or visit the ATA website at www.archerytrade.org and click on the cover of the 2007 Black’s Directory at the top of the page.

Black's Sporting Directories also include Black’s Wing & Clay and Black’s Flyfishing Annual Buyer’s Directory.